Premier League viewing rises 20% among young Americans, Nielsen finds

Sports desk, October 5: Premier League viewing among Americans aged 18–34 has risen 20% so far this season, according to Nielsen Sports data reported by Reuters.

The report links growing interest to the World Cup co-hosted by the United States. NBC and USA Network broadcasts averaged about 500,000 viewers per match, with overall viewing up 3%. The 20% figure applies specifically to the younger age group.

Source report: Reuters citing Nielsen Sports, 5 October 2026. Source report date: October 5, 2026.

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